Saturday Tag

Super Saturday was neither a blockbuster nor a blooper. Reports pouring in from trade organizations and tech corporations show that traffic levels were flat or behind those of Super Saturdays in 2021 and 2019, though this yr’s turnout was still huge, with steepening markdowns and favorable weather encouraging people to get out and shop for gifts. Placer.ai, a location analytics firm that gives foot traffic data, found that indoor malls, outlet malls and open-air lifestyle centers all saw traffic levels fall below Super Saturday last yr and Super Saturday in 2019. Nonetheless, in comparison with the typical traffic of the six previous Saturdays this yr, all three of those retail sectors were double-digits ahead, reflecting a buildup in shopping as Christmas nears. Sensormatic, which...