On the face of it, the ‘natural beauty’ trend might appear to be a step in the fitting direction – nevertheless it isn’t about using fewer products, just ones that carry different guarantees
When Pamela Anderson stepped out make-up-free at Paris Fashion Week last month, it was hailed as a “revolution”. Anderson seemed to be taking a stance against the sweetness standards she has been subject to and helped perpetuate throughout her profession by embracing her age. It was a call which helped bolster a vision of beauty that has been gaining ground over the past few years – one where looking ‘natural’ reigns supreme.
If the sweetness industry is to be believed, we’re...
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