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26 Apr

Ritual’s Katerina Schneider on Women’s Health, Clinical Trials, Sales

Ritual’s Katerina Schneider on Women’s Health, Clinical Trials, Sales
Pregnant and struggling to search out an efficient and clean prenatal vitamin, Katerina Schneider got down to create her complement brand Ritual. On the time investors told her she couldn’t have a business and children. Now, eight years later, the founder and chief executive officer has three daughters and a growing company expected to exceed $200 million in sales this 12 months. With this, sources have told WWD the brand, which has raised greater than $65 million up to now, could possibly be prime for acquisition. “We were born out of the web and Instagram in a way. We were essentially the most Instagrammable vitamin and now what we’re becoming known for, which I’m happy with is, this company that’s setting...
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