Sea Tag

For its newest fragrance collection, Mercedes-Benz looked to its roots. Called Land, Sea and Air, respectively, the three-fragrance men’s range was inspired by the German luxury brand’s own signature star, which features three points, each signifying a component — and domain — and the brand goals to bring its engines. Retailing for $115 each, the fragrances can be found direct-to-consumer and at Dillard’s, and can roll out to Belk later this 12 months. Globally, the gathering is anticipated to enter greater than 20,000 doors. “Once we began to work on this project, the target was to provide a latest begin to Mercedes-Benz’s perfumes range in a novel and unexpected manner,” said Magalie Chauvin, international marketing director at INCC Parfums,...