Sol de Janeiro, Pimple Patches Amongst Top 10 Amazon

28 Mar

What’s driving beauty searches on Amazon? Data from marketing consultancy Market Defense shows DIY-minded consumers are increasingly turning to the e-commerce giant for press-on nail and gel polish offerings, in keeping with the broader, post-pandemic growth of at-home nails. One other nascent phenomenon: Sol de Janeiro has emerged as a top-searched beauty keyword on Amazon, making it the only brand search to crack the highest 10 beauty keywords by average monthly volume. The Dyson Airwrap and “CeraVe face wash” are the next-most popular brand searches on the platform; nonetheless, those differ in that they reference specific products. “That Sol de Janeiro has captured a lot of the buyer attention that individuals are only trying to see what the brand has...

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20 Jan

Charlotte Tilbury, Glossier Top Brandefy Beauty Brand Searches –

by Beautifaire101

Beauty, Featured

Has the skincare craze ceased? In December 2022, beauty research and shopping app, Brandefy, saw interest in makeup overtake skin look after the primary time for the reason that pandemic began, following steadily constructing momentum toward the final result since 2021. “For lots of people, the masks got here off some time ago, so I feel what’s truly driving the resurgence in makeup searches now could be viral TikTok videos — you certainly see that within the case of Charlotte Tilbury,” said Meg Pryde, founder and chief executive officer of Brandefy, adding that the Hollywood Flawless Filter Foundation is a number one driver of the brand’s popularity on each platforms. (It is usually a mainstay in consumers’ ever-building dupe discourse,...

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19 Dec

Google’s Top Trending Celebrity Red Carpet Searches Include Julia

by Beauty Tips

Fashion, Featured

Google has revealed its list of top trending searches for 2022, and a select list of celebrities got here out on top for the most-Googled red carpet moments of this 12 months. This 12 months’s list of celebrities and red carpet moments range from expected names, like Julia Fox, to unexpected red carpet stars, like Wesley Snipes. Here, the highest trending searches of the 12 months. Amber Heard Amber Heard arrives at 2022 The Art of Elysium’s Heaven party in Los Angeles on Jan. 14. Getty Images for Art of Elysium Amber Heard set the web ablaze attributable to her controversial defamation trial against her ex-husband Johnny Depp. The trial held in Fairfax County, Virginia, from April 11 to June 1 ruled on...

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5 Sep

Searches for Refillable Deodorant, Perfume and Shampoo on the

by Beautifaire101

Beauty, Featured

Refillables are on the rise. In keeping with data from Spate, searches for deodorant alongside “refillable” are at a monthly volume of 12,890 within the U.S, a 32 percent year-over-year increase. Dove is the most-searched deodorant brand alongside “refillable,” garnering over 9,300 searches per thirty days, while Secret, Old Spice and natural deodorant brand Native follow suit, albeit with significantly lower average search volumes. Searches for refillable perfumes have seen probably the most significant year-over-year growth, increasing by 60.7 percent, with brands similar to Mugler, Boucheron and Chanel seeing probably the most traction. More area of interest are searches for refillable razors and candles, although when the previous do appear, it is usually alongside shaving brand Schick. Searches for refillable shampoo, soap and conditioner have...

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