Secret – Page 6 – Beautifaire

6 Jun

Victoria’s Secret & Co. is getting closer with Amazon. The intimates company, which already sells beauty on the large e-commerce site, said it's expanding the connection and adding 4,000 items across its Victoria’s Secret and Pink brands. That features bras, panties, sleep, swim and loungewear, all of which are actually carried within the Victoria’s Secret Amazon Fashion storefront, with Prime delivery. That is the primary time the brand’s core intimates offering has been made available at an out of doors retail platform in North America. Greg Unis, chief growth officer at Victoria’s Secret, said, “We're thrilled to be expanding our relationship with Amazon. Following the success of previous product launches, we've got continued to expand our assortment offering with Amazon Fashion and it stays...

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14 May

Victoria’s Secret Fashion Show Returns With ‘World Tour’ Film

by Beauty Tips

Fashion, Featured

Victoria’s Secret Fashion Show Returns With ‘World Tour’ Film

FilmMagic The Victoria’s Secret Fashion Show is getting a makeover after a five-year hiatus. The corporate was once known for its annual runway presentation, which was hosted in cities including Latest York, Paris and Shanghai, and featured models parading in high heels with heavy wings. This fall, the event is being revived with a feature film titled “The Victoria’s Secret World Tour.” The forthcoming documentary guarantees to “unite fashion, film, art and culture,” the brand said in a press release. Featuring appearances from supermodels and musical talent, “World Tour” may also showcase a behind-the-scenes take a look at the creative process. “World Tour” introduces the VS20 — a gaggle of 20 global creatives who will conceive 4 fashion curations from the cities of Bogotá, Colombia;...

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9 May

Reimagining the Victoria’s Secret Fashion Show With Latest Purpose

by Beauty Tips

Fashion, Featured

Reimagining the Victoria’s Secret Fashion Show With Latest Purpose

It’s been a protracted catwalk for Victoria’s Secret, however it hasn’t been easy. The lingerie brand got big by pushing a supercharged vision of sexiness that eventually left it out of touch with the times — roiling its message, its connection to shoppers and ultimately its business. Victoria’s Secret’s direction back has been a more inclusive approach championing women’s voices and variety and leaving the male gaze behind. But while the brand might need modified, the type of billboard-sized sex appeal it was known for lingers. “The truth is, for many individuals, they only haven’t noticed [the transformation]; they haven’t had the occasion to either come to our site and see what the change looks like, or come to our stores and see what...

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30 Apr

Veteran Fashion Executive Moves From Victoria’s Secret to NakedCashmere

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Fashion, Featured

Veteran Fashion Executive Moves From Victoria’s Secret to NakedCashmere

Patti Cazzato has come a good distance from being worker No. 8 at Sam & Libby when the shoe company was in its early stages some 30 years ago. But she is tapping into that have and more as the brand new chief executive of NakedCashmere, a Southern California direct-to-consumer women’s and men’s cashmere line launched seven years ago by husband-and-wife team Bruce and Leslie Gifford. Last 12 months, Luxembourg-based buyout fund Legatus I acquired the cashmere brand’s parent company and began scouting for a CEO. Soon, they heard about Cazzato, who most recently was the top of emerging businesses at Victoria’s Secret. In that job, she negotiated the lingerie company’s $18 million strategic investment last 12 months in Frankies Bikinis, a swimwear...

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