SelfLove Tag

It’s rare alright. In only three years, Selena Gomez‘s Rare Beauty has proven that a makeup brand built on self-love and driving awareness of mental health issues, is usually a industrial juggernaut. Expected to achieve $300 million in revenues in 2023, the brand has transcended the celebrity of its founder, singer, songwriter, producer, actress and philanthropist Gomez, who's probably the most followed woman on Instagram with 430 million followers, helping Rare Beauty develop into social media’s top ranked beauty brand within the U.S. Rare Beauty has raised $12 million of the $100 million it has committed to mental health causes over the following decade through its Rare Impact Fund, which has partnered with 25 global organizations, and provided support and resources to...