Selfridges is in good company this September, because the London-based concept store Machine-A and multibrand retailer Smets from Brussels are taking on the Corner Shop on the department store’s Oxford Street flagship in London to be able to showcase the facility of physical retail and designer fashion.
The four-week pop-up & Good Company that opens Monday will feature a spread of things from emerging designers, exclusive drops and pieces from Selfridges’ sustainability-focused projects Project Earth and Reselfridges.
The choice is curated by the Selfridges team, in addition to Stavros Karelis and Pascaline Smets, founders of Machine-A and Smets, respectively.
Machine-A will bring some 22 brands to the pop-up, 16 of which will probably be latest to Selfridges, in addition to a vintage...
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