Sensory Tag

Lifelines is harnessing the ability of sensory immersion. The brand, founded by Melissa Bernstein, is aiming to offer stress relief via the six senses: sight, hearing, smell, touch, taste and the mind’s eye. The concept for the brand got here to life when Bernstein, who also founded toy company Melissa & Doug, was on a walk seeking to destress after testing an array of relief techniques that left her more stressed. “I used to be in my head and at one point, the breeze blew the hair back from my face,” she said. “I instinctively put my head up and felt that lovely sunshine on my face and the breeze and it dawned on me that I had, right away,...