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SEPHORA Tag

25 Apr

Sephora Named Top Beauty Retailer in Latest Rating Based

by Beautifaire101
Beauty, Featured
LONDON — Sephora has taken the highest retail slot in the newest annual rating by Cosmetify, an internet price search platform that measures beauty retailers and types by their activity and recognition on social media. Annually the corporate looks at the largest names in beauty based on their social following, engagement and variety of Google searches, after which gives them a rating out of 10. For the retail rating, Cosmetify checked out 20 outstanding beauty retailers, comparing them on organic search traffic, Instagram followers, Instagram engagement rate and Instagram posts in 2023. Sephora had the best overall rating — 7.65 out of 10 — and probably the most monthly organic search traffic, Instagram followers and Instagram posts. Selena Gomez marks the...
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18 Apr

Sephora Opening 260 More Stores in 2021, Including Sephora

by Beautifaire101
Beauty, Featured
Sephora is planning to open 260 stores in 2021, the sweetness retailer’s largest U.S. store expansion to this point. The brand new stores shall be a mixture of 60 freestanding Sephora stores and 200 Sephora at Kohl’s locations. In a press release, Sephora said the move indicates its “confidence” in brick-and-mortar retail, despite increases in e-commerce sales in the course of the pandemic. Jean-André Rougeot, Sephora Americas chief executive officer, recently said Sephora’s online sales in North America were nearing $3 billion. Recent freestanding Sephora locations have begun to open this month, with stores planned across the Pacific Northwest, Florida, Texas, Los Angeles and Nashville, Tenn. Sephora said the brand new stores will feature “sleek architectural and visual design” and “latest lighting enhancements.” Sephora...
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1 Apr

Wellness-forward Fragrance Brand Brown Girl Jane Enters Sephora

by Beautifaire101
Beauty, Featured
This story was updated on March 20 at 10:15 a.m. EST. Brown Girl Jane has made a landmark expansion.  The functional fragrance brand and 2023 Sephora Speed up graduate has launched online at Sephora, where it has exclusively introduced its recent Carnivale Eau de Parfum in addition to three of its existing fragrances — Dawn, Casablanca and Lamu, each retailing for $102 — and the brand’s discovery set, $30. Brown Girl Jane is the primary Black woman-owned superb fragrance brand to launch at Sephora. The retailer also carries Fenty Beauty’s Fenty Eau de Parfum and Jackie Aina’s candle brand, Forvr Mood, while Chris Collins’ eponymous range is the only Black male-founded fragrance brand on the retailer. “Coupling Sephora’s knowledge with our innovation and disruption is,...
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