SEPHORA Tag
LAHORE, Pakistan — Asian brand Luscious Cosmetics’ product range has recently began retailing at Sephora in Australia.
Luxola, a Singapore-based e-commerce beauty retailer catering to the Asia-Pacific region that was acquired by LVMH Moët Hennessy Louis Vuitton in July, has helped roll out the brand throughout the region. “Luscious has generated strong sales at Luxola,” said Mehrbano Sethi, founding father of Luscious Cosmetics, which relies here.
With greater than $10 million in annual revenue, selling 1.2 million units a 12 months, and a cult following within the Asia-Pacific region, a $120 billion market, Sethi is now actively in search of international enterprise capital or a partnership with a much bigger beauty brand that can propel the cosmetics company to the subsequent level.
“Funding...
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All brands and retailers want to ascertain a dialogue with their customers — but Sephora wants to advertise one amongst themselves.
Today will see the launch of a latest platform, the Beauty Insider Community, with which Sephora encourages communication between its fans. The digital experience is now continue to exist Sephora’s app and sephora.com, with additional features rolling out Aug. 22.
The retailer already has maintained several community platforms on sephora.com to this point — from BeautyTalk to Beauty Board and rankings and reviews — but that is the primary time community-centric initiatives might be aggregated in a single place, in accordance with Mary Beth Laughton, Sephora’s senior vp of digital. Additional features include Beauty Matches, which filters photos and reviews by users...
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