Artemis Patrick Named President of Sephora North America

25 Feb

Sephora North America is succession planning. Artemis Patrick has been named president of the retailer, effective Oct. 2, taking up the title from Jean-André Rougeot, the present president and chief executive officer, who has revealed he'll retire next April. At the moment, Patrick, who's currently Sephora’s global chief merchandising officer, will succeed him as CEO of Sephora North America. She shall be the primary woman to guide the LVMH Moët Hennessy Louis Vuitton-owned retailer, which is the biggest prestige beauty player within the U.S. In her recent role, Patrick will report back to Guillaume Motte, president and CEO of Sephora’s global business. Priya Venkatesh, currently senior vp of world merchandising, will step into the worldwide chief merchant role on Oct. 2, joining Sephora’s...

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24 Feb

Meet Sephora Sounds, Sephora’s Latest Music Collective

by Beautifaire101

Beauty, Featured

Meet Sephora Sounds, Sephora’s Latest Music Collective

Sephora is making musical moves. The prestige beauty retailer has teamed with creative music agency SixtyFour Music to launch Sephora Sounds, a collective of up-and-coming musical artists whose songs can be harnessed in the corporate’s TikTok videos and campaigns. “We desired to give you our own unique approach to participate musically on the platform,” said Brent Mitchell, Sephora’s vp of social media and influencers. Because TikTok doesn’t allow corporations to make use of songs for promotional or industrial purposes, this system allows Sephora to lawfully put tracks to make use of on the platform, while helping underrepresented artists gain visibility. “It’s well documented that creators of color — especially Black creators — struggle to get the acknowledgement and the compensation...

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11 Jan

Sephora Publicizes Virtual Return of Sephoria, Immersive Beauty Experience

by Beautifaire101

Beauty, Featured

Sephora Publicizes Virtual Return of Sephoria, Immersive Beauty Experience

Sephoria is back. Going down virtually for the second 12 months in a row, Sephora’s immersive beauty playground, Sephoria: House of Beauty, will occur on Sept. 18 and is now open for registration on the Sephora website. For the primary time because the event’s inauguration in 2018, registration can be open to those living outside of the U.S., with consumers in Canada, Spain, France and Italy all having the ability to participate within the experience this 12 months. The event will feature an interactive beauty “house” consisting of various rooms that users can explore while engaging with brand founders, learning about Sephora’s popular offerings and connecting with other users and talent through the platform’s live-chat feature. U.S. attendees will even find a way to...

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22 Dec

Sephora Creates Global Chief Digital Officer Role – WWD

by Beautifaire101

Beauty, Featured

Sephora Creates Global Chief Digital Officer Role – WWD

PARIS — Sephora has named Marc Abergel global chief digital officer. Within the newly created position, the seasoned executive joins the prestige beauty retailer’s global leadership team and reports to Martin Brok, president and chief executive officer of Sephora. Abergel has held business, consulting and full-scale transformation roles at brands including Apple, Tencent, Deloitte Digital and The Lego Group, based on Sephora. The LVMH Moët Hennessy Louis Vuitton-owned company said Abergel will set and roll out Sephora’s digital strategy, enhance consumer journeys and lead the acceleration worldwide of the retailer’s digital transformation. He's to guide e-commerce growth and drive innovation capabilities, as well. Sephora’s digital activity, which has boomed throughout the coronavirus pandemic, shows no sign of abating. “It might probably be half of...

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