Meet Sephora Sounds, Sephora’s Latest Music Collective

24 Feb

Sephora is making musical moves. The prestige beauty retailer has teamed with creative music agency SixtyFour Music to launch Sephora Sounds, a collective of up-and-coming musical artists whose songs can be harnessed in the corporate’s TikTok videos and campaigns. “We desired to give you our own unique approach to participate musically on the platform,” said Brent Mitchell, Sephora’s vp of social media and influencers. Because TikTok doesn’t allow corporations to make use of songs for promotional or industrial purposes, this system allows Sephora to lawfully put tracks to make use of on the platform, while helping underrepresented artists gain visibility. “It’s well documented that creators of color — especially Black creators — struggle to get the acknowledgement and the compensation...

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29 Jan

Sephora’s First Recent U.K. Store is in West London

by Beautifaire101

Beauty, Featured

Sephora is planting its flag in London’s Westfield shopping mall because it makes its brick-and-mortar return to the U.K. Confirming a previous report by WWD, Sephora, a part of LVMH Moët Hennessy Louis Vuitton, said it can open its first location within the U.K. since 2005 within the White City-located mall in West London in March. The world has undergone a metamorphosis in recent times, with the nearby former BBC Television Center was a swanky SoHo House complete with a rooftop pool. Other tenants at Westfield London include Apple, Coach, Gucci, Boots, Jimmy Choo, Aesop, Tommy Hilfiger, Kiehl’s and Mulberry. Of its return to the U.K., Sarah Boyd, the brand new managing director of Sephora U.K., told WWD she believes the U.K. is home...

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28 Oct

Sephora’s Zena Srivatsa Arnold on Her Move to Retail

by Beautifaire101

Beauty, Featured

Zena Srivatsa Arnold’s LinkedIn page reads like a meteoric rise through the blue-chip business world. Procter & Gamble, Kellogg, Google, Kimberly-Clark. Present and accounted for. What’s not on there's one of the vital formative experiences of her young profession — as a Lancôme beauty associate at a Dillard’s department store in Cincinnati. The time was the early 2000s, and Srivatsa Arnold was a young graduate armed with a level in computer science just because the dot.com scene imploded. Quite than let her mope across the house, Srivatsa Arnold’s mother drove her to the local mall and told her to search out a job. The experience turned out to be transformational. “I went into it pondering, ‘It’s retail. It’s going to be easy....

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22 Oct

Sephora’s Parisian Flagship Gets a Makeover: EXCLUSIVE – WWD

by Beautifaire101

Beauty, Featured

PARIS — Sephora’s Parisian flagship has gotten a big makeover. Following six-and-a-half months of renovation, the 12,915-square-foot store will reopen its doors to the general public on Friday. That is the primary major remodeling the situation has had since opening in 1996. “Sephora is shaping the prestige beauty landscape,” said Guillaume Motte, the retailer’s president and chief executive officer. “We're, in the intervening time, going through a really inspiring momentum, with vibrant innovations by way of brands, categories and products, latest customer behaviors and expectations. “It was the right moment to reinvent the prestige beauty flagship experience,” he continued. “And, after all, the attitude of the Paris 2024 Olympic and Paralympic Games [for which Sephora is an official partner of the torch...

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