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11 Jan

Sephora Publicizes Virtual Return of Sephoria, Immersive Beauty Experience

Sephoria is back.  Going down virtually for the second 12 months in a row, Sephora’s immersive beauty playground, Sephoria: House of Beauty, will occur on Sept. 18 and is now open for registration on the Sephora website.  For the primary time because the event’s inauguration in 2018, registration can be open to those living outside of the U.S., with consumers in Canada, Spain, France and Italy all having the ability to participate within the experience this 12 months.  The event will feature an interactive beauty “house” consisting of various rooms that users can explore while engaging with brand founders, learning about Sephora’s popular offerings and connecting with other users and talent through the platform’s live-chat feature.  U.S. attendees will even find a way to...
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10 Jul

Sephora to Bring Immersive Sephoria Event to Latest York

Sephoria is coming to Latest York. The live ticketed event hosted by Sephora — which debuted in 2018 in Los Angeles and has been held virtually the past two years — will return in-person on Sept. 29 and 30 at Latest York’s Skylight at Essex Crossing venue. Greater than 50 brands will take part in the event, including TikTok-loved Sol de Janeiro, Selena Gomez’s Rare Beauty, Pat McGrath Labs, Tom Ford and Danessa Myricks Beauty, marking the event’s most robust lineup thus far. “A goal of ours is all the time to interact recent clients and rejoice those that’ve been on the journey with us, and [Sephoria] is an important opportunity for us to do exactly that,” said Jessica Stacey,...
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