Because the audience sat waiting for the Marine Serre show to start, the front row grew increasingly restless. News that the show was running nearly an hour late on account of the late arrival of Nigerian singer Burna Boy left some perplexed. Since when was the brand, known for its upcycling ethos and edgy fashion sensibility, a magnet for music stars?
The very fact is, the Marine Serre label is pivoting to embrace more mainstream personalities because it seeks to make an even bigger impact on fashion. Tyga, Noah Cyrus, Soko and G-Eazy were among the many celebrities mingling on the darkened set on the Grande Halle de la Villette, where three 26-foot towers of secondhand clothing stood as a reminder...
Continue reading
0 Comments
