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21 Aug

MAC Cosmetics Launches a Recent Serum Foundation – WWD

MAC Cosmetics Launches a Recent Serum Foundation – WWD
MAC Cosmetics goes big on skin — even on the subject of makeup. The brand’s recent Studio Radiance Serum-Powered Foundation, $46, features an 80 percent serum base and goals to serve because the radiant-finish counterpart to the brand’s longstanding matte Studio Fix Fluid Foundation. The formula is available in 56 shades and taps 33 skincare ingredients corresponding to vitamin E, olive and jojoba oils and a ten percent hyaluronic acid solution. “With this launch, we’re hoping to draw a Gen Z, multiethnic, young Millennial consumer,” said Rachel Lockett, vp of promoting at MAC, noting the brand’s existing foundation consumer skews Gen X — MAC is understood for pigmented products — and that face product sales constitute the most important a part...
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13 Aug

DARK lip serum?! 🫢🤯

DARK lip serum?! 🫢🤯
I actually have not seen/felt a formula like this!!! I got more shades should you prefer to see! 𝘓𝘪𝘱 𝘭𝘪𝘯𝘦𝘳 ~ @toofaced Lady Daring lipliner Fierce Vibes Only 𝘓𝘪𝘱 𝘨𝘭𝘰𝘴𝘴 ~ @makebeautyofficial serum balm in 'purple paradigm' and 'pink cerise+' #makeup #makeuptutorial #makeuphacks #makeuptransformation #makeuproutine #skincare #glowup #tutorial #eyeliner #makeuptips ...
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21 Jun

14 Best Early Amazon Prime Day 2023 Vitamin C

14 Best Early Amazon Prime Day 2023 Vitamin C
When you didn't already know, Amazon Prime Day 2023 is going on July 11 through July 12. What does this mean exactly? Well, hundreds of beauty products across makeup, hair, and skincare could have major discounts across the web site. Speaking of skincare, we predict that vitamin C serums sales will likely be abundant this yr. In case you are not aware of what this powerhouse ingredient will do in your skin, we confirmed its wonders with board-certified dermatologist Patricia WexlerMD. "Vitamin C is a potent antioxidant that may neutralize free radicals," she says, adding that the ingredient will aid in your skin's natural regeneration process, which helps your body repair damaged skin cells, leaving you with brighter skin and...
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18 May

Sidia Unveils Body Care Exfoliant, Serum – WWD

Sidia Unveils Body Care Exfoliant, Serum – WWD
Sidia is the most recent beauty brand to go big on body care. The brand, founded by Métier Creative owner and Coveteur cofounder Erin Kleinberg, is extending its buzzy two-step hand care regimen from head to toe with a body exfoliator and body serum. Prices range from $46 to $52, and it would debut on the brand’s website in addition to with beauty boutique Formula Fig in Toronto. It’s all a part of Kleinberg’s vision for the brand, named after her late grandmother, which she began ideating in 2020. She began with loungewear before refocusing on beauty, with an aim to streamline and simplify self care into digestible and thoughtfully formulated products for home and body. “We began with candles, then moved...
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