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9 Apr

Olaplex Made a Lash Serum With Clinical Backing –

Olaplex is taking its proprietary bond-building technology in a recent direction. It's launching Lash Bond Constructing Serum, the brand’s first product outside of traditional hair care treatments, stylers and cleansing products. It retails for $68 and can be available on Friday at Sephora and Ulta Beauty, in addition to the brand’s own website. Even though it’s an inflection point for Olaplex, brand executives say it wasn’t a far leap from their existing products. “Our original patented technology was patented for hair, skin and nails,” said Charlotte Watson, the brand’s chief marketing officer. “We've a really edited and curated portfolio, we wouldn’t launch something without careful consideration. Exploring other avenues in hair, like lashes, was the primary foray for us in fascinated with recent...
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30 Mar

I Tried Saie’s Glowy Super Skin Weightless Hydrobounce Serum

When clean beauty brand Saie launched its Glowy Super Gel, I became obsessive about making a dewy complexion. Before that, I'd been a matte girl for so long as I can remember, so this multi-use highlighter modified the best way I do my makeup. For me, the one thing missing from the Super Gel is coverage. I wanted that glow with skin-care advantages, but in foundation form — an excessive amount of to ask? Possibly, but Saie finally delivered with the launch of Saie Glowy Super Skin Weightless Hydrobounce Serum Foundationmy recent go-to base product. Courtesy of nameNow, I do know what you are considering. Since most makeup brands are and have been launching dewy-finish foundations, it's possible you'll be...
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1 Mar

15 Best Serum Foundations 2023 for an Impossibly Dewy,

15 Best Serum Foundations 2023 We discover that in 2023, a full-coverage foundation can feel tiresome relating to every day use. It's hard to drag out all of the stops when a majority of your week is spent working from home. Plus, a full-coverage foundation not only has the potential to clog up pores when combined with sweat, but it may even be time-consuming and require significant effort, something we do not all the time have the energy for. Nevertheless, we now have been fooling around with serum foundations — a hybrid makeup product that mixes the advantages of a skin-care serum with the coverage of a foundation. This kind of foundation typically has a light-weight, silky texture that blends easily into the skin,...
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24 Dec

Dior Introducing Next-Generation Capture Totale Serum – WWD

PARIS — Parfums Christian Dior is launching a next-generation Capture Totale serum, called Le Sérum, and for its development created a recent, inclusive skin classification platform. The last major platform catagorizing skin, dubbed the Fitzpatrick scale, dates back almost 50 years. It was conceived in 1975 and divides skin color into six photo types. Fast-forward to today, nevertheless, and for Dior that wasn’t broad enough. Virginie Couturaud, scientific communications director at Parfums Christian Dior, said the brand “reconsidered completely the classifications of skins on this planet from a scientific perspective.” Dior Science and its parent company LVMH Moët Hennessy Louis Vuitton worked with external dermatologists and scientists worldwide to give you a recent system. They combined the Fitzpatrick classification with the Pantone SkinTone...
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