Origins is getting in on the Erewhon beverage craze.
To coincide with the launch of its recent Dr. Andrew Weil for Origins Mega-Mushroom Restorative Skin Concentrate, $66, the brand has teamed up with Erewhon for a limited-edition pressed juice infused with Origins’ signature molecular mushroom complex.
Available in all nine Erewhon locations for $12, the Dr. Andrew Weil for Origins Mega-Mushroom Juice blends tremella, reishi and fermented chaga mushrooms with cucumber, pineapple, sea moss, pearl powder, kiwi and other greens for a skin-boosting, antioxidant-filled formula.
“We wanted to attach our [mushroom] expertise during the last 20 years with the momentum of the ‘shroom boom’ within the U.S.,” said Amber Garrison, global brand president of Origins, noting the brand collaborated with...
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