During a time when artificial intelligence is driving virtual and prolonged realities, Snap Inc. has decided to nix its Augmented Reality Enterprise Services unit after just six months. The corporate confirmed the move after an internal memo leaked to the press on Wednesday after which selected to publish the memo by itself blog.
Snap has been a longtime proponent and developer of AR, however the move looks like more of an acknowledgement of a troublesome business reality, quite than lack of religion within the technology itself.
The memo, penned by chief executive officer Evan Spiegel, discussed how the generative AI era has ushered in latest tools that allow practically anyone, from big to small platforms, to develop and deploy virtual try-ons....
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