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19 Jan

Resurrecting Zellers, HBC Sets Strategy

Resurrecting Zellers, HBC Sets Strategy
HBC is reviving Zellers in an enormous way. HBC announced Wednesday that it'll launch 25 Zellers shops, starting from 8,000 to 10,000 square feet, inside Hudson’s Bay department shops across Canada. Simultaneous with the openings, set to start sometime this spring, the Zellers.ca e-commerce website will launch for Canadians. It’s possible HBC sets up greater than 25 outposts at its other Hudson’s Bay locations later within the yr and into 2024. Last yr, the corporate tested two Zeller pop-ups in two Hudson’s Bay stores. The corporate stated, “Customers might be greeted with a thoughtful collection of design-led products across home decor, toys, baby, apparel and products for pets, housed inside Zellers’ signature red and white,” logo. Zellers, a value-oriented discounter, first opened in...
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