Shade Tag

Sir John is bringing his star power to Alleven London. The makeup artist, known for his work on celebrities resembling Beyoncé and Priyanka Chopra, is Alleven’s recent global brand ambassador. Sir John first encountered the one-year-old brand, founded by model Celia Forner, while preparing for Beyoncé’s 2018 Coachella performance. He used the Color Shield Hydrating Tinted Protection on the singer, and following the show, the product sold out thrice online. Alleven’s Color Shield Hydrating Tinted Protection, $80 for 200-ml. Courtesy Image As brand ambassador, Sir John worked closely with Forner to increase Alleven’s shade range. He was also involved in the event of three recent products: the Quick Perfector, Hyaluronic Airbrush Foundation and Total Body Serum. WWD spoke with Sir John about Alleven, what he wants...