Shade Tag

Getty Images / Kevin Mazur Oré Otun still vividly recalls the moment she learned about Fenty Beauty’s foundation release in the autumn of 2017. “I remember begging the guy I used to be dating to take me to get it because I didn’t have a automotive. I used to be so hype,” she says. The Houston-based beauty content creator’s unbridled excitement stemmed from the shortage of representation for dark-skinned women and infrequently feeling categorically ignored by major beauty brands.  Thankfully, Rihanna kept Otun, and others like her, in mind when crafting the Pro Filt’r Soft Matte Longwear Foundation. Even though it was not the primary makeup brand to release deep shades generally, Fenty did so during their first launch as a latest...