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13 May

Douyin Makeup, Onion Shampoo and Other Beauty Trends Taking

Douyin Makeup, Onion Shampoo and Other Beauty Trends Taking
For once, TikTok has been influenced: A prevalent makeup style on Douyin, the Chinese version of the video-sharing app, has migrated to TikTok — and exploded in popularity. Dubbed “Douyin makeup,” the Chinese makeup style shares similarities with the “that girl” and “cold girl makeup” aesthetics which have recently cycled out and in of prominence, emphasizing a glowing complexion and rosy lips and cheeks. “It shows this iteration of 1 trend form of mixing into the following, but being boosted by recent things — Douyin makeup has more of a subtle, embellished look than we’ve seen prior to now, allowing people to bring sparkly touches to places apart from their highlight, just like the lower lash line,” said Addison Cain,...
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6 May

Head & Shoulders Goes Minimalist With First Nine-ingredient Dandruff

Head & Shoulders Goes Minimalist With First Nine-ingredient Dandruff
For Head & Shoulders, the important thing to unlocking more within the dandruff care arena could also be using less. The brand’s newest shampoo, called Bare, accommodates just nine ingredients — all of that are purposefully displayed on the front of the bottle — and seeks to meet consumers’ growing demand for pared-down formulas that don’t compromise efficacy. “Using just nine ingredients eliminates one in every of the most important barriers as to why people don’t use a drugs to resolve an issue they've — they don’t want more chemicals of their hair,” said John Brownlee, vice chairman, Head & Shoulders’ North America hair care portfolio. “We’re on this era of minimalism; if there are fewer ingredients in a product,...
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4 May

There Is Now a Dry Shampoo for Your Lashes

There Is Now a Dry Shampoo for Your Lashes
The one beauty product I can’t live without is mascara. But even I — who has tried nearly every volumizing, lengthening, tubing, and waterproof formula on the market — needed to take a minute to wrap my head around the concept of a mascara-dry shampoo hybrid product. MAC Lash Dry Shampoo Mascara Refresher is alleged to bring volume back to hours-old mascara, the identical way you’d use a dry shampoo to refresh your hair. But in addition, huh? I definitely wasn’t about to blast a dry shampoo into my eyes (don’t try that at home!). Seems, though, MAC Lash Dry Shampoo Mascara Refresher isn’t a powdery spray in any respect.At first glance, it resembles a typical black mascara. But after...
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17 Apr

Dry Shampoo Brand Batiste Launches Mental Health Campaign for

Dry Shampoo Brand Batiste Launches Mental Health Campaign for
Dry shampoo brand Batiste goes to school. In honor of Mental Health Awareness Month in May, the brand will likely be hosting experiential “Refresh and Reflect” activations at UCLA, Texas A&M University and a 3rd to-be-announced college, with the aim of supporting the emotional and social well-being of Gen Z. To further its commitment to the cause, Batiste has pledged a $120,000 initial donation to mental health nonprofit Lively Minds, and enlisted the assistance of licensed psychotherapist Courtney Tracy — who counts greater than 1.8 million TikTok followers — for its inaugural Refresh and Reflect initiative. “With the mental health of Gen Z becoming a growing concern in our country, we were inspired by Lively Minds’ mission to open up...
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