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17 Apr

Prada Explored Shanghai’s City Culture With Rong Zhai Weekend Market 

SHANGHAI — Prada Rong Zhai, the Italian luxury fashion brand’s restored mansion in downtown Shanghai, hosted a Weekend Market in its courtyard garden this past weekend, running concurrently with the exhibition “Human Brains: Preserving the Brain – Forum on Neurodegenerative Diseases.”  Billed as “the brand’s latest attempt at exploring city culture by merging the types of the market with creativity,” local vendors that represent “high quality and sustainable lifestyles” were chosen by Prada’s Rong Zhai team to take part in the two-day bazaar.  Market-goers, who included nearly 3,000 guests from the local creative industries, shopped on the event with Prada tokens that were marked at 25 renminbi, or $3.60, each.  An influencer posing in front of a Prada Rong Zhai flower stand. Local produce...
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10 Apr

Shanghai’s Tube Showroom Ventures Into Experiential Retail

LONDON — Dia Creative Communications, the parent company of Tube, certainly one of Shanghai’s most outstanding fashion showrooms, ventured into experiential retail last week with the opening of Dia Underground on the basement level of Xintiandi Style II, a stylish shopping center in downtown Shanghai. Taking up the space of a former upscale supermarket, the shop has about 24,750 square feet of retail space featuring greater than 30 designer brands represented by Tube. It would be the first-ever stand-alone retail space for many of those labels. Notable tenants include Marrknull, certainly one of this 12 months’s LVMH Prize semifinalists; Shie Lyu, who's launching a collaboration with Stella McCartney; Mark Gong; Xu Zhi; Vii Victor X Wang; Jacques Wei; PH5; Office H,...
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