Shayde Tag

Shayde Beauty is expanding into a life-style brand, because it is launching its first candle called Ritual, $58. The brand was founded in 2018 by Shay Paresh with a mission to create efficacious products for melanated skin. “I struggled all my life with pimples and pimples scars after which the scars would result in hyperpigmentation and as a lady of color, it’s really hard to treat. I used products growing up that made my skin worse,” Paresh told WWD. “Lots of skin products are usually not tested on skin of color, which is shocking when 40 percent of [the] American population has skin of color. Lots of the time, these products, the chances of the energetic ingredients are quite higher...