Shift – Beautifaire

17 Apr

Latest Business Models Cause Industry-wide Shift

There may be barely time for planning at nine-month-old fast-beauty start-up Be for Beauty. The business, which has already attracted major backing from Unilever Ventures (sources said it owns 25 percent), is plotting to launch 25 brands over the subsequent three years. Some, like Base, Bod and Hax, have reached the market. But most aren’t even conceptualized yet. And that’s the purpose — for the corporate to be so fast, and so forth trend, they couldn’t possibly plan what they’re doing very far upfront. The concept is about greater than speed — it marries fast beauty with masstige, and goals to quickly bring quality, inexpensive, on-trend products to market. Be isn’t the primary to do this — E.l.f. Cosmetics launched with an...

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18 Dec

Glossier made beauty cool… after which the vibe shift

by Beauty Tips

Beauty, Featured

Glossier made beauty cool… after which the vibe shift

Marisa Meltzer’s recent book about Emily Weiss’s billion-dollar beauty brand charts the culture-defining rise of Glossier. Here, Naomi Attwood gives you a glimpse into the exposé I remember the launch of the primary ever Glossier products in 2014. I used to be the wonder editor of ASOS Magazine on the time and happened to be in Recent York, so attended the pop-up with my co-workers. Once there, having shelled out the obligatory $80 for a set of 4 products, the sales assistant snapped my picture and, in a surreal moment, Emily Weiss stepped onto the shop floor and photobombed me. Despite having paid through the nose for branded Vaseline and a twig that...

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11 Dec

Glossier Lays Off Employees Following Shift in Strategy –

by Beautifaire101

Beauty, Featured

Glossier Lays Off Employees Following Shift in Strategy –

Layoffs have ensued at Glossier because it refocuses its distribution strategy. The brand, a previous direct-to-consumer darling that unveiled a retail partnership with Sephora last week, has laid off 24 employees because it streamlines to satisfy the needs of its omnichannel strategy under freshly minted chief executive officer Kyle Leahy. “Glossier‘s first chapter was almost exclusively focused on a single channel of distribution. Now we’ve grown, the marketplace has evolved, and our consumers are searching for us to satisfy them where they're: in-store, online, at retail partners, and world wide,” Leahy in a press release. “We're reorganizing our company to align our structure, scale and talent with our refined omnichannel strategy. While these decisions are incredibly difficult, I'm confident Glossier is positioned...

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29 Jun

Soft Tailoring, Genderless Silhouettes Mark Shift at Paris Men’s

by Beauty Tips

Fashion, Featured

Soft Tailoring, Genderless Silhouettes Mark Shift at Paris Men’s

PARIS — With Pharrell Williams’ celebrity extravaganza at Louis Vuitton, the Fête de la Musique and the Pride parade, Paris was in feel-good mode through the recent men’s collections and the trade shows were no exception, with buyers and types largely upbeat for spring 2024. Tranoï took place on the Gaïté Lyrique, a former concert hall on the sting of the Marais that just reopened as a cultural center aiming to bridge creative industries, where the trade show has signed for 3 seasons through 2024, when pressure on venues can be particularly tight because of the Paris Olympics. With 50 exhibitors this session, the space has the opportunity of expanding further for future editions, said Tranoï chief executive officer Boris Provost. In...

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Latest Business Models Cause Industry-wide Shift

Glossier made beauty cool… after which the vibe shift

Glossier Lays Off Employees Following Shift in Strategy –

Soft Tailoring, Genderless Silhouettes Mark Shift at Paris Men’s

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