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15 Dec

Could shifting beauty standards have predicted Trump’s win?

Could shifting beauty standards have predicted Trump’s win?
On November 10, just five days after US election day, Latest York design director and content creator Elysia Berman told her followers that the embedded “Trumpism” in the sweetness industry must have tipped us off for what the election results could be. “The aesthetics of the face have been changing, and I feel they were predictive of a Trump win,” she said in the now-viral video. The shift Berman refers to includes the rise of no-make-up make-up, tattoo removal videos, Utah curls, latte hair colors, extreme thinness, and a push towards dissolving filler in favour of more subtle, less noticeable cosmetic surgery trends. With people referencing quiet luxury hairstyles and Ozempic use as “obvious indicators” that Trump would win in...
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16 Jun

The Shifting Attitudes Behind Men’s Growing Grooming Routines

The Shifting Attitudes Behind Men’s Growing Grooming Routines
Is the boys’s hair, grooming and skincare segment ready for the highlight? The segment has been touted for its potential for years, with many predicting a boom to no avail. But with men’s shifting attitudes toward grooming, that explosion may finally have arrived. More men’s brands specialized in hair and grooming for all hair types, skincare, personal care, genderless products, makeup, nail polish and even ingestibles are entering the market than ever before. All appear to agree that the boys’s segment is red hot and only getting hotter. The standard suspects still dominate the grooming and men’s hair coloring categories, in accordance with IRI figures for the calendar 12 months ending Dec. 27, 2020. Specifically Harry’s, Gillette and Schick for razors accounted for...
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