Shihyo Tag

Beauty Brand Shihyo SHANGHAI — L’Oréal is launching a luxury K-beauty brand, called Shihyo. Beauty Brand Shihyo Created in collaboration with South Korea’s Hotel Shilla chain and Hong Kong-based Anchor Equity Partners, the skincare brand will probably be introduced in Korea via a third-party three way partnership, called Loshian. Shihyo, which implies “the wisdom of time” in Korean, takes inspiration from the 24 seasons of the standard lunisolar calendar. “Shihyo embodies the healthy energy of nature, powered by herbal sciences,” L’Oréal said in an announcement. Shihyo features 24 different ampoules with 24 herbal ingredients harvested at the height of every season. The range includes facial cleanser, essence, cream, shampoo and conditioner. All Shihyo product formulas have a patented ingredient called ShiHyo24, which infuses 24 herbal...