Drunk Elephant Sold to Shiseido for $845 Million

6 Mar

TOKYO — After months of speculation, Shiseido announced Tuesday that it has signed a deal to amass a one hundred pc stake in “clean beauty” brand Drunk Elephant, in a transaction valued at roughly $845 million. The move is the newest step within the Japanese beauty company’s push to develop into a much bigger player with a more global footprint. Founded in 2012 by Tiffany Masterson and launched in August 2013, Drunk Elephant helped to pioneer the clean beauty movement. It saw exponential sales growth, with estimates putting its net sales for 2018 near $100 million. It has attracted customers representing a big selection of demographics, but is particularly popular amongst Millennials and Gen Z. “Drunk Elephant will give you the option...

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26 Feb

Shiseido Launches Sidekick Skin Care Brand Targeting Gen-Z Asian

by Beautifaire101

Beauty, Featured

TOKYO — Shiseido said Wednesday it's launching a recent skincare brand called Sidekick, targeting Gen-Z men in Asia. The initial offering of 4 products went on sale Wednesday at Shiseido’s Beauty Square store in Harajuku, Tokyo, and is as a result of hit e-commerce channels in China from July 1. “We have now positioned skin beauty as our core business and are expanding our skincare and other skin beauty brands in pursuit of becoming the world’s leader on this field by 2030. We're also working on the event of men’s cosmetics within the skin beauty category,” Shiseido said in a press release. “With the launch of Sidekick, we are going to give attention to China where the lads’s cosmetics market is...

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26 Jan

Anne Hathaway Ambassadorship Key A part of Shiseido Strategy

by Beautifaire101

Beauty, Featured

Shiseido is counting on science and celebrity for its next phase. The Japanese skincare brand is introducing a latest hero foundation — the RevitalEssence Skin Glow Foundation SPF 30 — while doubling down on its Benefiance eye cream with a reformulation and tapping Anne Hathaway to function the brand new global ambassador for the Vital Perfection range. That partnership encompasses a brief film starring Hathaway, along with paid and social media. “What all of them have in common is an actual excellence, a timelessness, a legacy, a story,” Hathaway told WWD of the brands she partners with, which also include Bulgari. “They’re iconic on their very own, so why wouldn’t I would like to be an element of that?” In the wonder realm, though, Hathaway...

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10 Jan

Shiseido Americas’ Opportunities – WWD

by Beautifaire101

Beauty, Featured

It was the Americas that first inspired Shiseido Cosmetics, with its founder Arinobu Fukuhara opening a Western-style pharmacy in Japan in 1872 after studying pharmacological techniques developed within the U.S. And 150 years later, the market remains to be a driving force for the corporate. Despite a backdrop of record-high inflation and recession fears, the Americas was considered one of the primary engines of growth for Shiseido, alongside the resurgence of travel retail, in the primary six months of the fiscal 12 months 2022 and its Americas president and chief executive officer Ron Gee is confident this trend will proceed. “We’re definitely going to be a growth driver,” he said from his Midtown office. “We’re an entrepreneurial spirit and the U.S. market...

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