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15 Mar

Shiseido’s Cutting-edge Approach to Innovation

by Beautifaire101
Beauty, Featured
Over the past 45 years, Shiseido has won more top awards from the International Federation of Societies of Cosmetic Chemists — 29 finally count — than another company. But it surely’s not content to rest on its laurels. After opening a $400 million Global Innovation Center in Yokohama, Japan, in 2019, the corporate has reinvigorated its approach to R&D with a consumer-centric, multipronged strategy with actionable insights at its core. Called S/Park, the power has 17 floors and over 600,000 square feet of space. It’s a physical manifestation of Shiseido’s recent approach, with the primary two floors given over to public space. Here, consumers can drop by the café for a bite to eat, learn more concerning the company’s history via interactive exhibits...
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10 Feb

Shiseido’s FY Net Slips because it Publicizes Latest Growth Strategy

by Beautifaire101
Beauty, Featured
Net Slips because it Publicizes TOKYO—Shiseido announced a recent three-year growth strategy because it continues to restructure and shift its focus, with the goal of becoming a significant global player within the cosmetics industry. Individually on Friday, it reported full-year sales grew by 5.7 percent, while net profit dropped by 27.1 percent due mainly to impairment losses related to the sale of its personal care business. For the 12 months ended Dec. 31, net profits totalled 34.2 billion yen, or $260.6 million. Operating profit for the yr was down by 53.7 percent to 46.57 billion yen. Net sales amounted to 1.07 trillion yen. Not counting the consequences of currency translation, the corporate’s sales would have decreased by 3.9 percent. Shiseido’s travel retail business posted strong...
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10 Nov

Shiseido’s 9-Month Net Declines 38%; Uotani Looks Toward Retirement

by Beautifaire101
Beauty, Featured
TOKYO—Shiseido reported net profits declined 38.2 percent to 29.05 billion yen, or $198.4 million, for the nine months ended Sept. 30. The drop was mainly as a result of impairment losses related to the transfer of the corporate’s personal care business, posted within the period under review, while the gains on the identical transfer were posted in the identical period a yr prior. Operating profit at Japan’s largest cosmetics company ell by 62.7 percent to 35.66 billion yen. Shiseido saw nine-month net sales grow 4.7 percent to 762.74 billion yen. In 2021 Shiseido launched a latest strategy, under which it should implement global reforms with an emphasis on profitability and money flow by specializing in what it calls “skin beauty.” Recognizing that...
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