It’s no secret the Latinx consumer is significant for the sweetness business.
At greater than 60 million people, 18 percent of the overall U.S. population identified as Hispanic or Latinx in 2019, in keeping with the U.S. Census Bureau. And it’s a growing group — by 2060, individuals with origins in Spain and Latin America are expected to make up greater than 27 percent of the population, in keeping with the Census Bureau. Latinx buying power is projected to extend from $1.5 trillion in 2019 to $2.3 trillion by 2024, in keeping with Nielsen.
It’s also a bunch that outspends its peers on the subject of buying beauty by about 30 percent, in keeping with Nielsen.
WHAT THE LATINX CONSUMER IS BUYING
Latinx shoppers...
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