Shoppers – Beautifaire

24 Apr

Mass Retailers Bet on Beauty to Attract Shoppers

Could beauty be the prescription to spice up drugstore foot traffic? That’s one topic on the agenda as brand and retail executives meet on the National Association of Chain Drug Stores Annual Meeting kicking off on April 27 at The Breakers Hotel in Palm Beach, Fla. Greater than 50 retailers — including Walgreens, Goal and Amazon — are registered together with beauty leaders from Coty, L’Oréal, Procter & Gamble and Unilever. Smaller firms like Raw Sugar and first-timer Onyx Brands are scheduled to satisfy with retailers in hopes of staking out an even bigger slice of the $93 billion total beauty category, as tracked by Circana. While pharmacy, which accounts for as much as 70 percent of sales in some drugstores, traditionally dominates...

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30 Jul

Gwennaëlle Varnier of Shopper’s Drug Mart – WWD

by Beautifaire101

Beauty, Featured

Gwennaëlle Varnier of Shopper’s Drug Mart – WWD

TORONTO — Canada’s Shoppers Drug Mart has long been in people’s each day lives and popular culture. Drake even shot a part of his music video “Began From the Bottom” in an Ontario store and last 12 months launched his candles exclusively on the drug store chain, which is a component of Loblaw Cos. It has also through the years been gaining market share within the prestige beauty sector, which has only ramped up with the appointment of Gwennaëlle Varnier as vice chairman of prestige beauty in 2019. Here, Varnier, who hails from France and has experience at Teoxane Laboratories, Clarins Group and Dufry Group amongst others, talks to Beauty Inc about all the things prestige beauty at Shoppers Drug Mart,...

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9 Jun

Reaching Beauty Shoppers With An At all times-on Promoting Strategy

by Beautifaire101

Beauty, Featured

Reaching Beauty Shoppers With An At all times-on Promoting Strategy

In today’s ever-evolving consumer journey, beauty brands face a growing challenge to achieve latest audiences across multiple touchpoints through each online and offline channels. And with more beauty brands, and products than ever before, it’s essential for brands to ascertain a meaningful reference to shoppers that builds trust and loyalty in a highly competitive environment. Still, online beauty sales are expected to extend by 26 percent over the following three years in response to data from a 2022 eMarketer report. Brands that maintain an always-on promoting strategy, connecting with audiences continually over time, stand to grow their reach with beauty consumers as they appear to fulfill their beauty needs. Brittany Auer, senior beauty sales manager at Amazon Ads, explained in a roundtable with...

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17 May

Muji Turns to Art and the Environment to Show

by Beauty Tips

Fashion, Featured

Muji Turns to Art and the Environment to Show

It’s not exactly forest bathing, but Muji IS will soon reveal an arbor-inspired installation in Recent York City. As of Thursday, shoppers and passers-by in Hudson Yards can walk through “To the Forest of Verbs with ‘MUJI IS,’” an exhibition that was inspired by the brand’s book of the identical name. This can be the primary time the immersive experience is Stateside and the disclosing coincides with NYCxDesign, a citywide weeklong celebration of the varied disciplines of design that kicks off Thursday and can wrap up May 25. The experience was previously staged in Japan, Singapore and most recently in Malaysia. The thought is that visitors will leave with a glimpse of Muji’s design ethos and highlights of a collection of products from...

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