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Can we still rejoice within the sun? Not without the proper protection. The sunscreen cream market is estimated to be valued at $9 billion by 2028. Nonetheless, multiple studies have shown that Gen X, Millennials and Gen Z are still not getting adequate sun protection, despite the fact that many claim to be mindful of their time within the sun, and most can’t discover non-melanoma skin cancer. While a Twitter post featuring a photograph of a 92-year-old woman’s sun-damaged neck skin went viral last 12 months (showing a stark contrast to her facial skin, where she had fastidiously...
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