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MILAN — Officina Profumo-Farmaceutica di Santa Maria Novella is expanding its eau de parfum offering with three latest fragrances, dubbed “Bizzarria,” “Magnolia” and “Gelsomino.” As reported, the Florentine apothecary launched its first EDP in its 800-year history last yr with “L’Iris,” a scent intended to rejoice its roots by picking as fundamental ingredient the lily, the symbol of the Tuscan city. The brand’s chief executive officer Gian Luca Perris said the launch was among the many fundamental drivers of the firm’s acceleration in 2022, when sales climbed 56 percent to 46 million euros in comparison with the previous yr. Such a performance is contributing to Perris’ optimism concerning the latest additions as well, which were already planned and add to the olfactory collection titled...