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Icelandic model and body image activist Isold Halldorudotti desires to reclaim the word ‘fat’ as a positive word Born in Iceland, at a time well before people were willing to #effyourbeautystandards, Isold Halldorudottir never felt like she slot in. “A giant a part of that was because I used to be fat,” she says. As a child, the model and activist was at all times taught that being fat was something to be ashamed of. “In the event you weren’t skinny you were screwed. It’s at all times been something that individuals have been afraid of. We'd do anything to not be fat, and until only recently, perhaps two or three years ago...