Shu Tag

PARIS – Ingenuity, THG plc’s commerce division, has signed a take care of L’Oréal to administer direct-to-consumer businesses of two of the French group’s luxury brands, Shu Uemura Art of Beauty and Biotherm, in North America. Financial terms of the agreement weren't disclosed. “L’Oréal will profit from core platform features built for the sweetness consumer, including sampling, loyalty and subscriptions,” THG said in a press release released Wednesday. The launch is anticipated to be complete this yr. “Ingenuity’s mission is to supply a simplified solution to assist brands deliver their online ambitions in an accelerated and cost-effective way,” said Vivek Ganotra, chief executive officer of Ingenuity, within the statement. “Ingenuity’s complete commerce solution, which incorporates cutting-edge ecommerce technology, efficient operational abilities, and effective marketing...