Prada has named Chinese basketball player Shuyu Yang as its latest brand ambassador.
The athlete appears in a series of photos and a brief film wearing pieces from the brand’s latest men’s collection and twiddling with a red basketball, or listening to music from a vintage turntable.
With over 3 million followers on Weibo, China’s own Twitter, Yang reached national fame by helping China rating a bronze medal in the ladies’s 3×3 basketball tournament within the 2020 Summer Olympics in Tokyo.
Shuyu Yang, Prada’s latest brand ambassador
MengZhi/Courtesy of Prada
Her gender-neutral appearance attracts a following just like the likes of singer Chris Lee, who's the face of each Gucci and Versace, in addition to Dior’s China ambassador Liu Yuxin. Each Lee and Liu are...
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