Sidia is the most recent beauty brand to go big on body care.
The brand, founded by Métier Creative owner and Coveteur cofounder Erin Kleinberg, is extending its buzzy two-step hand care regimen from head to toe with a body exfoliator and body serum. Prices range from $46 to $52, and it would debut on the brand’s website in addition to with beauty boutique Formula Fig in Toronto.
It’s all a part of Kleinberg’s vision for the brand, named after her late grandmother, which she began ideating in 2020. She began with loungewear before refocusing on beauty, with an aim to streamline and simplify self care into digestible and thoughtfully formulated products for home and body. “We began with candles, then moved...
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