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28 May

NCAA Athlete Angel Reese Signs With Mielle Organics as

NCAA Athlete Angel Reese Signs With Mielle Organics as
College basketball star Angel Reese is Mielle Organics’ newest ambassador. In her role, the Louisiana State University forward will front the textured-hair care brand online and at in-person events, also curating a limited-edition bundle of her favorite Mielle products, available for purchase later this summer. “We chosen Angel as a brand ambassador because our goal is to bridge the gap between sports and the wonder space,” said Monique Rodriguez, founder and chief executive officer of Mielle, which was acquired by P&G Beauty in January. “The boldness, boldness and resilience she embodies on and off the court are a number of the qualities we search for when we decide brand ambassadors — she’s inspirational.” Mielle Organics founder and CEO Monique Rodriguez...
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24 May

Angel Reese Signs Ambassador Deal With Mielle Organics |

Angel Reese Signs Ambassador Deal With Mielle Organics |
LSU basketball champion Angel Reese just landed one other major deal and this time its with major beauty brand Mielle Organics. In a news release shared with ESSENCE, it was comfirmed that this may Reese’s first major beauty deal and would come with Reese’s image for use for the brand’s marketing, social media, events and a limited-edition product bundle. Reese immediately became a media darling after she played a pivotal role in clenching a national championship title for Louisiana State University’s Lady Tigers basketball team earlier this yr. DALLAS, TEXAS – APRIL 02: Angel Reese #10 of the LSU Lady Tigers cuts down a bit of net after defeating the Iowa Hawkeyes 102-85 through the 2023 NCAA Women’s Basketball Tournament...
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12 May

Wrangler Signs Multiyear Deal With Academy of Country Music

Wrangler Signs Multiyear Deal With Academy of Country Music
Wrangler has signed a multiyear sponsorship take care of the Academy of Country Music and its Academy of Country Music Awards. Under the terms of the deal, the Western wear brand will work to advertise rising country artists by presenting a short-form video series to focus on the subsequent generation of singers and their journeys, including the Recent Male and Recent Female Artist of the Yr nominees at this 12 months’s awards being held Thursday. Those artists include Zach Bryan, Jackson Dean, Ernest, Dylan Scott, Nate Smith, Bailey Zimmerman, Priscilla Block, Megan Moronoey, Caitlin Smith, Morgan Wade and Hailey Whitters. “For greater than 75 years, Wrangler jeans have been synonymous with the country music industry,” said Allen Montgomery, vp of Western and workwear...
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2 May

Wrangler Signs Country Music Singer Lainey Wilson as Face

Wrangler Signs Multiyear Deal With Academy of Country Music
Wrangler has signed a multi-year collaboration with CMA Female Vocalist of the 12 months and “Yellowstone” actress Lainey Wilson. Wilson, whose signature look is bell-bottoms, can be the face of the Wrangler brand’s fall 2023 collection that features jeans, tops and jackets and can support the brand via campaign imagery, social media content, onstage denim exclusivity and appearances. “I actually have been dedicated to the western lifestyle all my life, and there’s nothing that feels more like home than a pair of Wrangler jeans,” said Wilson, who was born and raised in Baskin, Louisiana, but moved to Nashville, Tennessee, after highschool. “Teaming up with this brand looks like the right fit and there are such a lot of recent, exciting and...
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