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4 Nov

Slam Jam’s Luca Benini on Why Streetwear Will Never Die

by Beautifaire101
Beauty, Featured
Slam Jam’s Luca Benini on Why Streetwear Will Never Die
MILAN — Take it from an authority: streetwear won't ever be dead. So believes streetwear guru Luca Benini, founding father of Slam Jam, which has taken a street-inspired approach since its early days in 1989. In an interview with WWD, the maven not only discussed the corporate’s recent expansion into womenswear within the lead-up to Slam Jam’s thirty fifth anniversary, but additionally shared thoughts on the state of the industry. While the minimalist and beige-forward “quiet luxury” wave can have dimmed the keenness of hype beasts, Benini said that such a shift in fashion is just physiological.  “I feel that a press release like ‘streetwear is dead’ can come only from those in fashion, not those costume at large. Fashion takes and rejects,...
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25 Jun

Umbro and Slam Jam Unite to Reach Soccer Fans

by Beauty Tips
Fashion, Featured
Umbro and Slam Jam Unite to Reach Soccer Fans
As considered one of the few sports that many countries have a near-constant interest in, soccer is prized by each athletic and fashion brands alike. The Italian street-style specialist Slam Jam is the newest to secure its ties through a recent partnership with the soccer-rooted Umbro lifestyle brand for North America and choose European markets. That is familiar ground for the 2 brands, which collaborated for the past two seasons within the Italian market. As the newest partner to link up with Umbro, Slam Jam designs won’t be found on the playing field. The corporate is Umbro’s official licensee for the T0 and T1 lifestyle segment. The multiyear partnership includes the launch of a 30-piece collaborative collection that can be sold in select stores. The...
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