Smaller Tag

Kohl’s Corp. is creating scaled-down Sephora shops to suit into its smaller locations. For fall 2023, the plan is to have 750-square-foot Sephora shops operating at 50 Kohl’s locations that are on average 35,000 square feet and can be unable to accommodate the everyday 2,500-square-foot Sephora shop-in-shop. Kohl’s full-size stores average 80,000 square feet. The small-format Sephora shops will merchandise products by category fairly than by brand, as seen in traditional Sephora stores and on the Kohl’s Sephora shops-in-shop. “Think better of foundation, better of fragrance, etcetera,” a Kohl’s spokeswoman explained. Among the many brands being merchandised within the smaller formats are, in makeup, Rare Beauty, Fenty Beauty, NARS, Charlotte Tilbury, Sephora Collection, Ilia, Lancôme and Too Faced. The skincare/body care category offers...