Marketing might be difficult and stressful for small- to medium-sized businesses in fashion apparel and retail. There are a whole lot of moving parts and approaches to think about. From social commerce and text messaging to streaming ads and radio spots, marketing today is complicated and dynamic.
Chris Muller, vp of Money Under 30 and a marketing veteran who works with retailers on strategies, has three suggestions for SMB retailers in the style apparel, footwear, beauty and luxury industries to think about in the brand new yr.
First, Muller said to not be afraid to take possibilities and get creative with marketing. Muller said the style industry is notoriously difficult to interrupt into, “and SMB retailers often need to depend on creativity...
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