The Smell Test: Diptyque Florabellio

26 May

While one judge looked as if it would appreciate the complex nature of the scent and one other enjoyed “the fun ride,” others on the panel couldn’t address what they saw as a jarring combination. “Clever, complex, compact, oddly inscrutable fresh-metallic-milky accord. Very nice work.”Rating: 7 “The fragrance is a chameleon on me — each time I wear it I smell something completely different. An elusive and puzzling fragrance that leaves me unsatisfied.”Rating: 3 “Fizzy lemonade-like opening, vivid accord with a curious crunchy green note, soft finish. The ending might have been more exciting, but high marks for the fun ride.”Rating: 7 “It is a very unusual and quite strange perfume. I get some notes that smell as if the perfume has turned bad.”Rating:...

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17 Nov

Fifth Avenue Will Smell Like Nest Recent York’s ‘Holiday’

by Beautifaire101

Beauty, Featured

The well-loved sights and sounds of Fifth Avenue will soon be joined by a signature scent. In a first-of-its-kind partnership for each parties, home and positive fragrance company Nest Recent York has teamed up with The Fifth Avenue Association to scent the avenue with its bestselling “Holiday” fragrance from Nov. 24 through the top of the 12 months. “We’re excited to bring one other dimension to the vacation experience on Fifth Avenue,” said Marie Ternes Boster, president of the Fifth Avenue Association. “Everyone desires to surprise and delight, but I feel this [partnership] nails that.” One-hundred-and-fifty lighted Christmas trees — a combination of fraser and noble fir — will line the avenue’s sidewalks from forty sixth through 61st Streets, with...

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2 Oct

Arcaea Launches Fragrances That Smell Like Extinct Flowers –

by Beautifaire101

Beauty, Featured

Biotech start-up Arcaea is taking floral fragrances back to the past, with a latest range of scents based on extinct flowers. Its latest brand, Future Society, uses sequenced DNA from extinct flowers as inspiration for these formulations. That’s because this technology makes it possible to grasp what scent molecules these flowers can have once produced. Once sourced, this data was then shared with perfumers including Daniela Andrie and Olivia Jan, each at Givaudan, and Jérome Epinette of Robertet, who created Future Society’s Scent Surrection Collection. “Fragrance has all the time been rooted in powerful storytelling and sensory experiences. We're excited to point out how biology can create latest stories and product experiences. Science is about greater than clinical studies, it also represents latest...

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18 Jun

Instacart Is Giving Away 1,000 Bottles of a Limited-edition

by Beautifaire101

Beauty, Featured

Instacart is making its first in-house beauty play. The grocery delivery and pick-up service has created a limited-edition perfume called Cashé, which was inspired by “the smell of money back” — or in other words, has notes of juicy lemon, rosemary Tunisia and other grocery-store aisle mainstays. “A part of our strategy is showing up in ways which are unexpected,” said Instacart chief marketing officer Laura Jones of what sparked the tongue-in-cheek fragrance foray. “We were fascinated by how we could bring money back to life in a multisensory way, and someone was like, ‘What in regards to the smell of money — what if we could embody that in a fragrance?'” Cashé, a limited-edition fragrance by Instacart. courtesy Searching for to advertise...

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