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Smell Tag

18 Jun

Instacart Is Giving Away 1,000 Bottles of a Limited-edition

Instacart Is Giving Away 1,000 Bottles of a Limited-edition
Instacart is making its first in-house beauty play. The grocery delivery and pick-up service has created a limited-edition perfume called Cashé, which was inspired by “the smell of money back” — or in other words, has notes of juicy lemon, rosemary Tunisia and other grocery-store aisle mainstays. “A part of our strategy is showing up in ways which are unexpected,” said Instacart chief marketing officer Laura Jones of what sparked the tongue-in-cheek fragrance foray. “We were fascinated by how we could bring money back to life in a multisensory way, and someone was like, ‘What in regards to the smell of money — what if we could embody that in a fragrance?'” Cashé, a limited-edition fragrance by Instacart. courtesy Searching for to advertise...
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17 Apr

Stop and Smell the Roses, with Floral Street’s Michelle

Stop and Smell the Roses, with Floral Street’s Michelle
Flowers have been utilized in fragrances because the precedent days, when plant-based ingredients like blooms, leaves, and resins were blended to create scented oils. Michelle thinks the time has come to offer traditional florals the fashionable upgrade they deserve. She’s no stranger to innovation. Starting out in PR, she worked with the pioneering women who built the London fashion scene. She launched Tommy Hilfiger’s first-ever fragrance, helped lead MAC Cosmetics to change into the most important makeup brand on the earth, and created beauty products that went on to change into cult classics. On this episode, Michelle sits down with Heather Hyatt, who runs social media at Scentbird. She tells the story of the inspiration behind her fragrances, including an iconic...
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21 Jan

Versace Crystal Noir Makes Me Smell Like an Italian

Versace Crystal Noir Makes Me Smell Like an Italian
Oh! Ciao! I didn’t see you there. No, please do stay. Alone. It’s simply divine here at my Sicilian villa this time of yr, isn’t it? That smell? Well, it might be the lemon grove below us. But greater than likely, you’re smelling my spritz of Versace Crystal Noir. You see, Versace Crystal Noir is how we got to Italy in the primary place. I used to be minding my very own business in my small Recent York City apartment, tested this fragrance for Allureand suddenly here we're: Me, an Italian cinema star and also you, my esteemed guest. If you've time, please stay for a glass or two of Sangiovese. We are able to sip it by Italian candlelight on my...
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4 Jan

Feel Good, Look Good, Smell Good! – Essence –

Feel Good, Look Good, Smell Good! – Essence –
Jergens Every woman wants gorgeous, glowing skin, right? Absolutely—but it maymean more to Black women. The ritual of moisturizing your skin is one whichis passed down generation to generation amongst Black women – who doesn’t remember their mom lotioning them up as a child? We would like to reinforce our skin’s natural melanin and create an illuminating radiance that comes from having deeply hydrated, smooth skin. Oh yeah, and we wish to smell amazing too! Well, now we are able to get all of it courtesy of Jergens Deep Conditioning Shea+ Cocoa Butter Mix and Jergens Melanin Glow Illuminating Moisturizer Keep reading to find out how you may enhance your personal unique beauty with this latest collection from Jergens, powered by Shea. Jergens Higher...
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