Smilovic Tag

Nobody would say COVID-19 was a positive experience, but for Tibi designer Amy Smilovic, who celebrates 25 years in business at Recent York Fashion Week on Saturday, it was transformative. During lockdown, Smilovic created a whole philosophy of dressing and being, which she calls “creative pragmatism” (she’s writing a book about it, too), a Tibictionary of her own styling terms to recollect when getting dressed, and have become an Instagram Live star, increasing the brand’s following to greater than 500,000. She’s garnering hundreds of views for her weekly “Style Class,” now in its third season, teaching viewers how one can closet purge, find personal style, and wear their clothes multiple ways; has cultivated customers who count, and increased her gross profit by...