Snaps Tag

Levi Strauss & Co. has turned to the world of social media and Snap for its latest head of promoting.  The denim giant named Kenny Mitchell senior vice chairman and chief marketing officer of the Levi’s brand starting June 5.  Most recently, Mitchell was chief marketing officer at Snapchat parent Snap, where he led the expansion of the corporate’s global community, promoting base and developer partners. Before Snap, he held executive positions at McDonald’s USA and Gatorade for a brand-building profession spanning greater than 20 years.   Mitchell will report back to president Michelle Gass, who's preparing to take over the role of chief executive officer from Chip Bergh and is currently running the namesake business. Gass said: “Kenny is well known as an modern...