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26 Feb

Demand for Dior Sauvage Soars Amidst Johnny Depp v.

Demand for Dior Sauvage Soars Amidst Johnny Depp v.
The Johnny Depp and Amber Heard defamation trial has had an unexpected side effect.  Per data from Hey Discount, demand for Dior’s Sauvage fragrance, for which Depp is the face, has been booming within the weeks for the reason that trial began. In only one month, Google searches for the cologne increased by 48 percent, going from 823,000 searches in March, to 1.2 million in April, the month the trial began.  With the general public maintaining with the trial largely via social media, TikTok views for the fragrance also increased by 63 percent within the weeks after the trial began, reaching 209 million total views and thus becoming the most-viewed cologne on the app.  The uptick in interest signifies that Sauvage is now...
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21 Dec

No. 4: Inflation Soars as Recession Fears Grow

No. 4: Inflation Soars as Recession Fears Grow
After the wrenching, pandemic-induced stop of 2020 and the strong economic bounceback in 2021, there have been hopes that this yr would mark the return to something like moderation, a sort of normalcy.  Those hopes didn’t make it into the spring — they usually may need been a bit pie within the sky anyway. Coming into 2022, retailers were coping with pandemic induced supply chain back ups that, yes, drove prices up but were seen by many experts as a passing effect of the pandemic.  Just how rosy that view was is a matter of debate, but when Russian President Vladimir Putin invaded Ukraine in February, hopes of any sort of normalcy faded with the fact of a land war in Europe. The continued...
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