As considered one of the few sports that many countries have a near-constant interest in, soccer is prized by each athletic and fashion brands alike.
The Italian street-style specialist Slam Jam is the newest to secure its ties through a recent partnership with the soccer-rooted Umbro lifestyle brand for North America and choose European markets. That is familiar ground for the 2 brands, which collaborated for the past two seasons within the Italian market.
As the newest partner to link up with Umbro, Slam Jam designs won’t be found on the playing field. The corporate is Umbro’s official licensee for the T0 and T1 lifestyle segment. The multiyear partnership includes the launch of a 30-piece collaborative collection that can be sold in select stores.
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