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15 Mar

Social Media within the Beauty Landscape

by Beautifaire101
Beauty, Featured
Social Media within the Beauty Landscape
Discuss a meteoric rise. Two years ago, Katy DeGroot quit her job as an executive team leader at Goal. Today, she’s recognized practically each time she steps into one among the retailer’s stores. “Often, the very first thing people say is, ‘Oh my God, you’re so small’,” chuckles DeGroot, a 5-foot-3 tomboy version of Mariah Carey in her “Butterfly” phase who is healthier known by her social media handle LustreLux, “but it surely’s never really awkward. It’s like seeing one among your mates.” DeGroot began LustreLux as a Website online with no grand ambitions to develop into a social media sensation. “I just desired to create something that mixed my sarcasm and humor into writing and doing just a few...
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24 Feb

How L’Oréal Brands Tap Into Social Media for Outsized

by Beautifaire101
Beauty, Featured
How L’Oréal Brands Tap Into Social Media for Outsized
L’Oréal is flying high on social media. The corporate — which was the largest beauty manufacturer by sales in 2022, per Beauty Inc’s annual rating of the highest 100 beauty manufacturers — is seeing unusual, cross-category growth in earned media value across its skincare, hair care and makeup portfolios, reports CreatorIQ. While these categories at large are all seeing healthy year-over-year EMV growth of 45 percent, 29 percent and 23 percent, respectively, L’Oréal’s top brands by the metric are growing even faster. On top of that, L’Oréal-owned Maybelline Latest York, L’Oréal Paris and La Roche-Posay are harnessing TikTok more effectively than the common beauty company, each garnering greater than 30 percent of their respective EMV from the platform — above the...
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7 Feb

What’s Apetamin? The harmful ‘slim thick’ drug throughout social

by Beauty Tips
Beauty, Featured
What’s Apetamin? The harmful ‘slim thick’ drug throughout social
The unlicensed complement promoted by social media influencers as a fast option to achieve an hourglass figure has been causing serious health consequences Beauty ideals change with the times. The pressure on women to suit them never does. After a long time of waif-thin bodies being held up as the head of beauty, Kardashian-esque curves are actually the look to strive for, and ladies are going to extreme lengths to attain it from undergoing the fat-grafting procedure Brazilian butt lift to purchasing illegal appetite stimulants off the web. One appetite stimulant currently making headlines is Apetamin. Despite being an unlicensed drug in America and the UK, Apetamin is widely available online and has grow...
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