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20 Sep

Unilever’s Cara Sabin Talks Her Latest Role, SheaMoisture’s Amplified

Unilever’s Cara Sabin Talks Her Latest Role, SheaMoisture’s Amplified
Growing up as a self-professed tomboy, Cara Sabin at all times thought the sweetness industry was frivolous. As an alternative of pursuing something near the traditionally female-dominated fields, she decided to go down a more practical route and leaned toward her interest in business. Mockingly though, while pursuing her MBA, she learned the sweetness industry was more aligned together with her passion than she thought. “As I entered the workforce, about five years after business school, is after I had my first beauty project at L’Oreal,” the Duke University graduate shared with ESSENCE. “And once I entered the industry, I just completely fell in love. It’s just all the things from how fast-paced and the way competitive the environment. And...
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7 Sep

Digital And Social Media Marketing Suggestions For Your Business

Digital And Social Media Marketing Suggestions For Your Business
var playerInstance_8UEed91g = jwplayer("jw-video-8UEed91g").setup({ playlist: "https://cdn.jwplayer.com/v2/media/8UEed91g", autostart: false, repeat: true, mute: true, aspectratio: '16:9', sharing: { sites: ["facebook","twitter","email","linkedin"] }, cast: {}, floating: { dismissible: true }, autoPause: { viewability: false }, displaytitle: true, displaydescription: true, controls: true, related: { displayMode: 'shelfWidget' }, advertising: {"client":"googima","tag":"https://pubads.g.doubleclick.net/gampad/ads?correlator=&iu=/21698916284/ess/VideoNews&impl=s&env=vp&gdfp_req=1&output=vast&sz=1000x1&description_url=__page-url__&tfcd=0&npa=0&vpmute=0&vpa=auto&vad_format=linear&url=__page-url__&vpos=preroll&unviewed_position_start=1&v=8UEed91g&pmnd=0&pmxd=60000&ad_rule=1&cust_params=ttid%3D8UEed91g%26frnch%3D__item-franchise__%26environment%3D%26kwblock%3Ddis,Bui,Abb,Microsoft,Wal,Air,DIS 2,CapOne2,Coca,UPS,mcd,Targetbos,Buick,EFOC_Tar.,Toyota,dentsu,Johnson","vpaidcontrols":true} }) “What's your superpower?” Panelist, Founder, and C-Suite Coach CEO Angelina Darrison asked, as she opened her segment on the ESSENCE E-Suite stage on the 2022 ESSENCE Festival of Culture.  Setting the stage with a presence that moved beyond the digital world, Darrison gave in-person audience goers straightforward call-to-action tactics to kick up digital and social media marketing for his or her business.  In an area that's so flooded, the C-Suite Coach shared some very comprehensive ways to be creative and think outside the box on emerging platforms and digital social media...
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5 Sep

Are Social Media Beauty Trends Ruining Our Skin?

Are Social Media Beauty Trends Ruining Our Skin?
Illustration by Mathilde Crétier This story first appeared within the May/June 2022 issue of ESSENCE. Within the last decade, millennials’ digital self-care movement combined with a widespread embrace of social media to create a multifaceted interest in how we appeared to others online. Out of this, wellness gurus emerged, some certified, others winging it as they advocated compassion for our physical selves. It became common to see tutorials for hair and skincare not only from celebrities, but additionally from our homegirls. Nonetheless, together with the proliferation of wellness content got here a deluge of misinformation in regards to the way we take care of ourselves, particularly for our skin.  Lately, and particularly for the reason that onset of the COVID-19 pandemic, this...
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27 Aug

Social Media Influencer Ari Fletcher Brings Us A Latest

Social Media Influencer Ari Fletcher Brings Us A Latest
In consequence of using her social media influence to assist brands generate thousands and thousands of dollars and change into multi-millionaires, Ariana Fletcher has emerged as one of the vital significant figures of our generation. Fletcher, who's renowned for her enormous social presence, has used social media to achieve a thriving community of beauty enthusiasts and trend-setters. And although Ari is likely to be partly often called the opposite half of famed rapper Moneybagg Yo, she’s forging her own trail in the sweetness business— with the debut of REMEDY BY ARI, her recent, all-inclusive beauty line.  Fueled by her insatiable belief in the facility of beauty and self-care, REMEDY BY ARI represents the influencer’s personal treatment to beat bad days and promote...
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